Here at PMW, we’ve talked at length about the importance of blogging for property management websites, strategies to help property managers succeed with blog content, and how our expert team of content professionals approaches blog strategy.
Today, we want to do something a little different. At PMW, we believe results speak louder than words. In that spirit, we want to offer a glimpse behind the curtain at some of the real long-term results we’ve achieved with blog content on one of our clients' websites.
Join us today as we take you through some key metrics on one of our clients’ websites over the course of two years, showing you the direct impact that great blog content can have on your property management website when done in collaboration between your property management expertise and our SEO knowledge and writing capabilities.
Overview of the Client
This client, based out of California, is a long-time PMW client, which gave us a healthy sample size to demonstrate these results. While this client has been working with PMW on their website for multiple years, they first began receiving blog content writing from the in-house team at PMW in July 2024.
Before our team took over on their blog, they published a mix of blog content. Some of it was written by members of their own company, which possessed plenty of property management knowledge, but wasn’t optimized for SEO or published with any kind of consistency. The rest was written by third party writers that didn’t collaborate with the client for that personal edge or do any deep dive research on property management SEO.
For this study, we’ll be looking at the one-year period between when they started with our blog writing and June 2025. We’ll directly compare that to the one year prior to when our team began composing blogs for their website.
Overall Traffic
To start, let’s take a look at their overall site performance. The dark blue line in the graph above represents the client’s total site visits to all of their pages from July 2024 to June 2025, the time period our team has been writing blogs for them. The light blue line is their total site visits from July 2023 to June 2024.
In the most recent year, the total sessions across all site pages were 55,808
These sessions came from 39,869 unique site visitors
In the prior year, the total sessions across all site pages were 36,092
These sessions came from 25,117 unique site visitors
From July 2024 to June 2025, the client’s site saw a 64% increase in visits and a 63% increase in users on the site compared to the prior year. That’s 14,752 additional pairs of eyes on this client’s services since starting content writing services!
However, it’s important to demonstrate a difference between the impact of the blog content and everything else that goes into a PMW website. Our development team, ads team, marketing analysts, and every other part of our familia all played a big role in growing this client’s brand.
So, what was the specific impact of the blogs in the time period? Let’s dive into it.
July 2023 - June 2024 Blog Numbers
As mentioned, this client’s site did post blogs prior to our in-house team taking over. However, they were coming from disconnected sources with neither one operating at full potential. Here’s the key metrics:
In the year, the website had 134 total blogs
62 new blogs were posted to the site in the timeframe
The total sessions on all blog pages were 6,860
The average number of sessions per blog was 51.19
19% of sessions on the website went to blog articles
Not too shabby for traffic numbers on content, especially if you were a new property management website. But how much, if at all, did it improve with the combined efforts of our team at PMW?
July 2024 - June 2025 Blog Numbers
When our in-house team took over on this client’s blogs, a couple of key things changed with the strategy.
For one, we updated, combined, and purged much of the older content that was in need of it to improve the overall quality and browsability of the site.
Second, we adjusted the frequency of content to shift the focus from quantity to quality. As a result, there were fewer individual new blogs posted. However, much more work, quality, research, and length went into each blog. Each blog was 1000 words or more and more time was devoted to each to optimize and research.
Here are the key metrics:
In the year, the website had 162 total blogs
31 new blogs were posted to the site in the timeframe
The total sessions on all blog pages were 18,255
The average number of sessions per blog was 112.69
32% of sessions on the website went to blog articles
Since starting blogs with our in-house team, the client’s website saw a 266% increase in traffic to their blog pages. That’s a massive increase, especially considering there were half the number of new blogs posted.
Speaking of, how much of that traffic came from those 31 new blogs written by PMW? 8,866 site visits went exclusively to the new blogs we produced and published on the site!
Those 31 new blogs alone beat out the total traffic of all 134 blogs in the year prior, contributing to fresh keyword rankings for the client and new audiences for their business. They also accounted for 8 of the top 10 highest-performing blogs on the site.
This sudden growth in blog traffic across newly published articles acts as a wave of growth on Google. As new blogs rank highly due to solid SEO practice and quality content, Google recognizes the site as an authority on property management in the local area. This new status as an authority can raise rankings on older blogs as well, exponentially increasing traffic as we saw here.
So, How Did We Do It?
The massive success of this client’s blog content over the last year wasn’t done alone. It took a team of professionals with the right approach and a property manager willing to collaborate with us. There are a few key points in the strategy that we believe contributed:
1. Quality Over Quantity: Around the time PMW took over on this client’s blog content, we recognized a shift in property management SEO. While a higher quantity of shorter blogs was king before, we learned through frequent research that longer blog posts were consistently ranking higher on informational queries by landlords and investors.
So we adjusted the strategy. We reduced this client's blog output from four blogs a month to just two blogs a month. However, we doubled the length of the blogs and put more effort into the quality of each one. For this client and many others we did this with, we saw a big spike in average sessions per blog that more than made up the difference.
2. Content Collaboration: Another key difference here is how we collaborated with the client. Before, blogs were being written by the property manager with a lack of SEO ability, or by a third-party writer who didn’t understand the industry.
We brought those two worlds together. We stayed in communication with the client throughout our monthly blog cycles. We hopped on content review calls to talk blog strategy and their company voice. And, the real difference maker, the client would reach out to us with their knowledge on what was being talked about in their community.
This exchange of ideas made a real difference in the timeliness, relevance, and brand awareness within the content.
3. Thought Leadership: A big advantage that this collaboration gave us was the ability to hit on highly valuable topics as they happened. If there was a big law that was currently passing in the client’s state or a big change to local housing rules, the client would reach out to us with that information before it happened.
In turn, we were able to create pieces on landlord law and real estate news ahead of time and publish them in the month they became highly relevant on local search. This created several blogs that garnered over 1,000 sessions all on their own.
This is truly where the marriage between your property management expertise and our SEO knowledge shines. Topics like upcoming state laws or changes to local real estate policy are known about and talked about first by in-the-know property managers like this client of ours before they blow up on the internet.
When you blend that with a dedicated SEO content team on your side, you’re able to publish pieces that matter to your clients before your competitors can and show that your brand is always ahead of the curve.
Expert Blogging, Real Results—Let’s Elevate Your Website Next
This case study proves what we at PMW have long believed: expert blogging isn’t just a nice-to-have—it’s a growth engine for your property management website. By combining strategic SEO practices, industry-specific knowledge, and a collaborative approach with our client, we helped turn a previously underperforming blog into a high-performing traffic driver and a true authority builder.
With fewer blogs but better content, we more than tripled blog traffic, drove a 64% increase in overall site sessions, and helped position our client as a thought leader in their local market. These aren’t just statistics—they’re results that translate into visibility, leads, and long-term growth.
If you’re ready to see what powerful, SEO-driven content can do for your property management business, we’d love to be your partner in that journey.
Start your success story with PMW—contact our team today and let’s craft a custom blog strategy built for real, measurable results.
