Sunday Brunch: How Many Blogs Should a Property Manager Post Each Month?
Short answer: One to four high-quality blog posts per month is the sweet spot for most property management companies.
But let’s dig in a little deeper—after all, you didn’t show up to brunch for just toast.
Why Blog at All?
Blogging isn’t just about filling up space on your website. It’s one of the most powerful tools in your digital marketing toolbox. When done right, your blog can:
Attract new leads via organic search
Answer real questions local property owners are asking
Build trust with prospective clients before they ever call
Fuel email newsletters and social media content
Boost your site's SEO with fresh, relevant content
If your competitors are blogging and you’re not, you’re giving them the upper hand in search rankings and visibility.
So... How Many Blogs Should You Post?
We recommend a minimum of one well-written blog post per month—especially if you’re just getting started or have a limited budget. If you have the resources, two to four posts per month is ideal for consistent SEO growth.
More blogs mean:
More keywords you can rank for
More opportunities to show up in Google searches
More entry points for leads to land on your website
But quality always beats quantity. Ten generic blogs won’t do as much as one thoughtful, optimized post that addresses your target audience’s real questions.
Local Is Key
Remember: Property management is a local business. That means your blogs should reflect your market. Think:
“What’s the rental market like in [Your City]?”
“Landlord-tenant laws every [State] investor should know”
“Should I allow pets in my rental property in [City]?”
These types of hyper-local, SEO-rich blog topics are what attract the right clicks—and the right clients.
A Word of Caution
If you're paying an agency that promises 20 blogs a month for the price of one, double-check the quality. Mass-produced, AI-spun content won't move the needle (and may even hurt your rankings).
At PMW, we focus on strategic content that performs—not filler.
Want a Smarter Blog Strategy?
Whether you need help picking topics, writing posts, or promoting your content, we’ve got you. Let’s build a blog plan that works as hard as you do.
👉 Contact us today and ask about our content marketing services.
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