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Renew Your Website URL for 10 Years for More Search Power

Renew Your Website URL for 10 Years for More Search Power

Tip #9 "How to Grow a Property Management Business Through a Website" Search engine algorithms are computer programs. One of the many factors that search engines look for in deciding which websites to show for a given search term is the length of time the URL is registe...
Use Video to Grow Your Property Management Website... A Lot!

Use Video to Grow Your Property Management Website... A Lot!

Tip #4 "How to Grow a Property Management Business Through a Website" Putting good video content on a property management website accomplishes almost everything that a property manager needs to make their website more effective in virtually every category. -Customer Eng...
Using Photos to Increase a Property Management Website's Relevance

Using Photos to Increase a Property Management Website's Relevance

Tip #10 "How to Grow a Property Management Business Through a Website" A search engine is nothing more than a computer program. They (Google, Yahoo, Bing, etc.) want you to think that they are sophisticated, human-like entities that know exactly what each user is lookin...
Your Property Management Website Home Page Should be a Traffic Cop

Your Property Management Website Home Page Should be a Traffic Cop

Tip #5 "How to Grow a Property Management Business Through a Website" Property management websites have at least 4 different types of personas that visit the site: Current Tenants, Potential Tenants, Current Owners, Potential Owners. Many property managers also do real ...
Fill Out Your Meta Data Properly on Your Property Management Website

Fill Out Your Meta Data Properly on Your Property Management Website

Tip #8 "How to Grow a Property Management Business Through a Website" Correctly filling out your meta title, meta description, and meta keywords can help you score better on search than your competitors.  Remember that search engine optimization has a lot to do wit...
How to Correctly Name Your Content

How to Correctly Name Your Content

Tip #7 "How to Grow a Property Management Business Through a Website" When I give this class to property managers I jokingly tell them that they should change their profession. What I mean is that property managers need to be more specific when telling potential custome...
HTML Converters Dead on Craigslist!

HTML Converters Dead on Craigslist!

HTML Converters Dead on Craigslist! That's OK, for our partners and FreeRentalSite.com customers we have already created, tested and launched a text based version of the craigslist converter. There are no more fancy templates, but our text based template will still save sever...
Online Rental Applications Just Got Better

Online Rental Applications Just Got Better

Product Enhancements: We are proud to annouce that our online rental application is the first to allow an agent referral box, and the first to allow collection of a reservation/booking fee at the time of application. Does your company have trouble tracking which agent gets paid f...
How to Turn a Property Management Website into an Asset

How to Turn a Property Management Website into an Asset

Atlanta, GA. When it comes to property management companies, assets are few and far between. The only asset for most is their management accounts. Most companies that will acquire your business will not keep your staff, your building, etc. They just want to add your existing prop...
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What’s New With PMW

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Meet the Brand Architect: Gabe, Our Design Dynamo

Meet the Brand Architect: Gabe, Our Design Dynamo

Beauty is in the eye of the beholder, or in PMW’s case, it’s all in the eye of our eclectic graphic designer, Gabe Cameron. Gabe is a true visionary and has already collaborated on some of our most successful rebranding projects for our property management client...
Two Cheeks, One Familia: Our Couch Can't Keep Up!

Two Cheeks, One Familia: Our Couch Can't Keep Up!

Two Cheeks, One Familia: Our Couch Can’t Keep Up! | PMW + RentvineTwo Cheeks, One Familia: Our Couch Can’t Keep Up!At PMW, we like to joke that our growth can be measured in couches. What once comfortably seated our small but mighty team now feels like a game of Tetri...
TBT: The Origin Story of PMW and Rentvine

TBT: The Origin Story of PMW and Rentvine

The shared vision between PMW and Rentvine has created a strong foundation for both businesses. PMW exists to be the strategic digital marketing partner that property managers need, while Rentvine is built to be the technology partner property managers deserve. Together, they foc...

SEO For Property Managers

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How Much Do Reputation Management Services Cost?

How Much Do Reputation Management Services Cost?

When it comes to property management marketing, reputation is currency. Owners, tenants, and even AI tools like ChatGPT are making decisions based on your reviews and brand presence before they ever call your office. That makes reputation management services less of a luxury and ...
Perception is Power: Control Your Narrative

Perception is Power: Control Your Narrative

If you don’t tell your story, someone else will.And here’s the kicker: that “someone” might not even be a person. It could be ChatGPT — confidently telling the internet all about your brand based on outdated reviews, mismatched social media posts, or...
More Clicks, Lower Costs: The Google Stars Effect

More Clicks, Lower Costs: The Google Stars Effect

Every business owner knows the challenge: you need more leads, but advertising online feels like you’re constantly paying more just to keep up. Google Ads, in particular, can feel like a crowded auction where only the big spenders win. But what if there was a smarter way to...

Lead Generation

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The Shortcut to Local Visibility Google Maps Ads

The Shortcut to Local Visibility Google Maps Ads

When a property owner starts searching for management services, one of the first places they look is Google Maps. Whether they type in “property management near me” or search for companies in their city, Google Maps has become the go-to tool for finding local business...
How Great Reviews Lower Your PPC Spend

How Great Reviews Lower Your PPC Spend

How Great Reviews Lower Your PPC SpendWhen it comes to PPC (Pay-Per-Click), most marketers focus on keywords, bids, and landing pages. But there’s another powerful lever you might be overlooking: your reviews.Why Reviews Matter for PPCHigher Quality Scores: Google and other...
Win More Owners with Reputation Management

Win More Owners with Reputation Management

Win More Owners with Reputation ManagementWhy Owners Choose Property Managers with Strong ReputationsThink about the last time you searched for a service online. Did you look at the company’s reviews before calling? Property owners do the same thing. They want a manager the...

Education

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How to Handle Negative Google Reviews (and When to Flag Them)

How to Handle Negative Google Reviews (and When to Flag Them)

Key TakeawaysRespond first, report second: Always acknowledge negative reviews with professionalism, then assess whether reporting is necessary. Know the categories: Google provides clear reporting categories for unfair, irrelevant, or harmful reviews—use them strategicall...
Perception is Power: Control Your Narrative

Perception is Power: Control Your Narrative

If you don’t tell your story, someone else will.And here’s the kicker: that “someone” might not even be a person. It could be ChatGPT — confidently telling the internet all about your brand based on outdated reviews, mismatched social media posts, or...
Why Your Next Client Might Come from ChatGPT — And How Reviews Help

Why Your Next Client Might Come from ChatGPT — And How Reviews Help

Imagine this: a property owner in Reno types into ChatGPT:“Which property management companies in my area have the best reviews?”Seconds later, ChatGPT replies with a tidy list. Your competitor is at the top — glowing star rating, recent reviews, praises about r...

Customer Case Studies

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