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This California Property Manager Just Launched a Website That Does It All

This California Property Manager Just Launched a Website That Does It All

This week’s featured launch is for a team that doesn’t just manage properties, they treat them like their own. Meet Mesa Properties, a family-run property management company serving the Inland Empire, High Desert, and San Gabriel Valley.With deep roots in real estate ...
Reputation Management: Why Review Quality Now Matters More Than Quantity

Reputation Management: Why Review Quality Now Matters More Than Quantity

Review Quality Over Quantity: Why Detailed Feedback Matters More Than EverOnce, getting more reviews than your competitors was the goal. Now, platforms like Google pay attention to way more than the total count of reviews, they weigh the quality of those reviews. The source, deta...
Behind the Blog: How We Research Topics That Drive Results

Behind the Blog: How We Research Topics That Drive Results

If there’s one thing we’ve learned after building websites and writing blog content for property management companies across the U.S., it’s this: good blogs don’t happen by accident. At PMW, we treat topic research for blog content the same way a seasoned ...
Case Study: How Expert Blogging Can Dramatically Increase Site Performance

Case Study: How Expert Blogging Can Dramatically Increase Site Performance

Here at PMW, we’ve talked at length about the importance of blogging for property management websites, strategies to help property managers succeed with blog content, and how our expert team of content professionals approaches blog strategy.Today, we want to do something a ...
The Death of Keyword Density and the Rise of AX

The Death of Keyword Density and the Rise of AX

The Death of Keyword Density and the Rise of AXOnce upon a time, keyword density was the holy grail of SEO. The more times a phrase appeared on a page, the better it ranked. But that time is long gone. Today, it’s all about intent, context, and clarity—not repetition....
Sunday Brunch: What is an Ideal Word Count for a PM Blog Post?

Sunday Brunch: What is an Ideal Word Count for a PM Blog Post?

If you’ve ever asked, “How long should my blog posts be?”—you’re not alone. Word count matters more than many realize, especially when it comes to SEO and reader engagement.The Sweet Spot: 1,000 WordsAt PMW, we’ve tested it all—and 1,000 ...
Why One Blog a Month Still Packs a Punch in Modern SEO

Why One Blog a Month Still Packs a Punch in Modern SEO

You may have heard that blogging once a month isn’t enough. But when it's done right, one high-quality blog post each month can drive serious traffic, improve SEO rankings, and now more than ever, support visibility in AI-powered search results.At Property Manager Websi...
Anatomy of a High Performing Blog Post

Anatomy of a High Performing Blog Post

What Makes a Blog Post Actually Work for a Property Management Website?It’s not just about hitting a word count or adding a few keywords—it’s about strategy, structure, and authenticity. A high-performing blog post is the result of thoughtful planning, expert SE...
Mitch’s Bitches: Let's Talk Website Content and Blogging

Mitch’s Bitches: Let's Talk Website Content and Blogging

For the first installment of Mitch’s Bitches, we’re diving into a topic that can make or break your online presence: website content and blogging.The Problem:When it comes to Property Management websites, content should be clear, intentional, and helpful to your users...
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What’s New With PMW

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Meet the Brand Architect: Gabe, Our Design Dynamo

Meet the Brand Architect: Gabe, Our Design Dynamo

Beauty is in the eye of the beholder, or in PMW’s case, it’s all in the eye of our eclectic graphic designer, Gabe Cameron. Gabe is a true visionary and has already collaborated on some of our most successful rebranding projects for our property management client...
Two Cheeks, One Familia: Our Couch Can't Keep Up!

Two Cheeks, One Familia: Our Couch Can't Keep Up!

Two Cheeks, One Familia: Our Couch Can’t Keep Up! | PMW + RentvineTwo Cheeks, One Familia: Our Couch Can’t Keep Up!At PMW, we like to joke that our growth can be measured in couches. What once comfortably seated our small but mighty team now feels like a game of Tetri...
TBT: The Origin Story of PMW and Rentvine

TBT: The Origin Story of PMW and Rentvine

The shared vision between PMW and Rentvine has created a strong foundation for both businesses. PMW exists to be the strategic digital marketing partner that property managers need, while Rentvine is built to be the technology partner property managers deserve. Together, they foc...

SEO For Property Managers

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How Much Do Reputation Management Services Cost?

How Much Do Reputation Management Services Cost?

When it comes to property management marketing, reputation is currency. Owners, tenants, and even AI tools like ChatGPT are making decisions based on your reviews and brand presence before they ever call your office. That makes reputation management services less of a luxury and ...
Perception is Power: Control Your Narrative

Perception is Power: Control Your Narrative

If you don’t tell your story, someone else will.And here’s the kicker: that “someone” might not even be a person. It could be ChatGPT — confidently telling the internet all about your brand based on outdated reviews, mismatched social media posts, or...
More Clicks, Lower Costs: The Google Stars Effect

More Clicks, Lower Costs: The Google Stars Effect

Every business owner knows the challenge: you need more leads, but advertising online feels like you’re constantly paying more just to keep up. Google Ads, in particular, can feel like a crowded auction where only the big spenders win. But what if there was a smarter way to...

Lead Generation

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The Shortcut to Local Visibility Google Maps Ads

The Shortcut to Local Visibility Google Maps Ads

When a property owner starts searching for management services, one of the first places they look is Google Maps. Whether they type in “property management near me” or search for companies in their city, Google Maps has become the go-to tool for finding local business...
How Great Reviews Lower Your PPC Spend

How Great Reviews Lower Your PPC Spend

How Great Reviews Lower Your PPC SpendWhen it comes to PPC (Pay-Per-Click), most marketers focus on keywords, bids, and landing pages. But there’s another powerful lever you might be overlooking: your reviews.Why Reviews Matter for PPCHigher Quality Scores: Google and other...
Win More Owners with Reputation Management

Win More Owners with Reputation Management

Win More Owners with Reputation ManagementWhy Owners Choose Property Managers with Strong ReputationsThink about the last time you searched for a service online. Did you look at the company’s reviews before calling? Property owners do the same thing. They want a manager the...

Education

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How to Handle Negative Google Reviews (and When to Flag Them)

How to Handle Negative Google Reviews (and When to Flag Them)

Key TakeawaysRespond first, report second: Always acknowledge negative reviews with professionalism, then assess whether reporting is necessary. Know the categories: Google provides clear reporting categories for unfair, irrelevant, or harmful reviews—use them strategicall...
Perception is Power: Control Your Narrative

Perception is Power: Control Your Narrative

If you don’t tell your story, someone else will.And here’s the kicker: that “someone” might not even be a person. It could be ChatGPT — confidently telling the internet all about your brand based on outdated reviews, mismatched social media posts, or...
Why Your Next Client Might Come from ChatGPT — And How Reviews Help

Why Your Next Client Might Come from ChatGPT — And How Reviews Help

Imagine this: a property owner in Reno types into ChatGPT:“Which property management companies in my area have the best reviews?”Seconds later, ChatGPT replies with a tidy list. Your competitor is at the top — glowing star rating, recent reviews, praises about r...

Customer Case Studies

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