Rental Listing Plugin from PMW

Did you know that usage data is one of the three primary factors that go into the ranking algorithm with Google? The property listings pages are the most trafficked page of any property management website. Prospective tenants spend tons of time, sometimes upwards of 8 minutes per listing, looking through your available properties.

How do I know if I am capitalizing on my traffic?

If you are using any widget or third-party system to display your properties then chances are, you're not getting credit for the listing data or the traffic.

Search engines do not have the ability to crawl the property data or track the usage of most third-party tools. The search engines know that a user is on the page, but they cannot see the content or what the user is doing. A 'homes for rent' page with a widget is seen exactly like that, one page with a widget but no idea what the third party tool contains or if the users are interacting with it.

Watch Dave Borden, CEO of PMW, explain how our Advanced Property Plugin or APP works with a real customer example!

How do I get credit for my property listings?

Advanced Property Plugin or APP to the rescue! APP provides you the ability to hard code or write your listings directly to your property management website.

By utilizing APP, you are creating an entire page per property listing AND getting SEO credit for those pages! You already advertise your available properties, so why not get credit for them?

PMW customers have seen more than twice as many page views site-wide and their average session duration is more than double that of other pages.

Since about 1/3 of Google's search algorithm is Usage Data, having the property listing data accessible to the search engines is rapidly moving customers up search results. It is also solidifying rankings for those with already good search results.  Don't you want to appear higher on Google?

Ready to Learn More?

Ready to learn more about about APP? Click here 
To schedule time with an expert to add APP to your current package, Click Here! 

David Borden

Co-Founder

With a resume that includes West Point graduate, Captain of the West Point Team Handball team (which, interestingly, is also referred to as “Borden Ball” around the world. Google it. We’re not sure which name came first, but we’re pretty sure Dave could tell you), US Army Chinook helicopter pilot and Co-founder, President & CEO of what is now the leading website in the country for advertising long term residential rentals, it stands to reason why Dave has a place at the PMW kitchen table...

With a resume that includes West Point graduate, Captain of the West Point Team Handball team (which, interestingly, is also referred to as “Borden Ball” around the world. Google it. We’re not sure which name came first, but we’re pretty sure Dave could tell you), US Army Chinook helicopter pilot and Co-founder, President & CEO of what is now the leading website in the country for advertising long term residential rentals, it stands to reason why Dave has a place at the PMW kitchen table: his appetite for success. And, well, because he keeps us laughing. As our resident funny-man (possibly self-proclaimed), his booming voice can be heard spreading the PMW gospel to anyone who’ll listen. And, frankly, even those who have no interest in property management. (Don’t they teach “Inside Voice” at America’s oldest military academy?) But his high-decibel, funny ways become awfully serious when it comes to staying one step ahead for the good of our customers; because Dave has been there. As a second-generation property manager from Colorado Springs, CO, he knows the struggles that property managers go through and painstakingly dissects every step of their process to come up with ways to ease their burden. As former CEO & President of RentClicks (which went on to become Rentals.com), he strategically positioned their business to become NARPM’s first official partner and was awarded NARPM’s National Affiliate of the Year three times. When he’s not devouring industry information at our kitchen table, you might find him bellying up to a plate of wings while watching his beloved (understatement) Broncos, flipping channels in search of a historical documentary, searching out a tennis match or preaching the ways of the world to his pre-teen sons, Andrew and Brady.