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Case Study: Turning Fewer Than 200 Searches into Nearly 200 Leads

Case Study: Turning Fewer Than 200 Searches into Nearly 200 Leads

Case Study: Turning Fewer Than 200 Searches into Nearly 200 LeadsIn a market averaging <200 monthly searches for “property management,” one company is pacing toward ~200 total owner leads in 2025—driven primarily by a high-intent Free Rental Analysis funnel a...
Tell Us Your Story: Karen Jordan

Tell Us Your Story: Karen Jordan

Customer Spotlight: Karen Jordan, Director of Operations at HBR RentalsTell us how your business got started. What inspired you to get into property management?It started with a little question: "Hey Karen, can you help us with our rental?" At first, I thought, sure&mda...
From Local Roots to National Reach: See This Website's Transformation

From Local Roots to National Reach: See This Website's Transformation

From Local Roots to National Reach: See Formatic’s Website TransformationMeta: Discover how Formatic’s new website blends professionalism with personality to attract quality leads and drive property management growth.About Formatic Property ManagementFormatic Property...
This California Property Manager Just Launched a Website That Does It All

This California Property Manager Just Launched a Website That Does It All

This week’s featured launch is for a team that doesn’t just manage properties, they treat them like their own. Meet Mesa Properties, a family-run property management company serving the Inland Empire, High Desert, and San Gabriel Valley.With deep roots in real estate ...
Case Study: How Expert Blogging Can Dramatically Increase Site Performance

Case Study: How Expert Blogging Can Dramatically Increase Site Performance

Here at PMW, we’ve talked at length about the importance of blogging for property management websites, strategies to help property managers succeed with blog content, and how our expert team of content professionals approaches blog strategy.Today, we want to do something a ...
Client Success Story - Jarrett Allen, PMI Riverside

Client Success Story - Jarrett Allen, PMI Riverside

What company are you with and what do you do?Jarrett Allen: Hi, I'm Brad with PMI Riverside and I do property management. I'm Jarrett. I'm with PMI Riverside I do marketing and sales.What service did you use, and how has it benefited your business?Jarrett Allen: So th...
McCreary Realty - We're on a BEACH... with PMW!

McCreary Realty - We're on a BEACH... with PMW!

Video Transcription:Hi everybody, it's Michael McCreary here from McCreary Realty Management, and Bess Wozniak with McCreary Realty Management.Yes, ladies and gentlemen, we are father and daughter.Yes we are, and we're multiple generations, I'm third generation in the...
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What’s New With PMW

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Thankful for Innovation – The Design & Build Teams Reflect

Thankful for Innovation – The Design & Build Teams Reflect

As the year winds down, it’s natural to take a step back and reflect on what has shaped us. At PMW, innovation has always been a driving force, but behind every breakthrough lies something even stronger: the people who create, refine, and reimagine the way we serve our clie...
Thankful for Relationships – The Client Success Team Reflects

Thankful for Relationships – The Client Success Team Reflects

The holiday season always invites us to pause and look around. Between the busy schedules, client calls, and the projects that keep us moving forward, it’s easy to forget just how much happens through connection. Relationships are at the heart of every success story here at...

SEO For Property Managers

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Better Together: When Function Meets Beauty in Web Design

Better Together: When Function Meets Beauty in Web Design

A great website is more than a digital storefront; it’s the foundation of a property management company’s online presence. It has to look appealing, reflect brand personality, and function effortlessly for every visitor. This balance between visual creativity and tech...
Is Website Design the Secret Ingredient to Better SEO?

Is Website Design the Secret Ingredient to Better SEO?

A great website doesn’t just look good, it performs. Many people think SEO success depends entirely on keywords and backlinks, but design plays a bigger role than you might expect. A well-built website makes it easier for both users and search engines to understand and navi...
Is a Free Web Design Service a Good Idea?

Is a Free Web Design Service a Good Idea?

They say even the grandest castle crumbles if it’s built on weak foundations, and the same truth applies to your digital presence.In the property management world, your website isn’t just a pretty façade; it’s your top-performing agent, your deal closer, ...

Lead Generation

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What is conversion rate optimization and how do I master it?

What is conversion rate optimization and how do I master it?

A lot of property management companies get solid traffic, but the leads don’t always follow. You might see visitors checking out your pricing page or rental analysis page, but only a handful ever reach out. That gap is where conversion rate optimization comes in. And with m...
How to Design Display Ads That Actually Convert

How to Design Display Ads That Actually Convert

You’ve probably seen hundreds of ads online — but how many do you actually click? Chances are, only the ones that catch your eye and make it clear what’s in it for you.That’s exactly what a great display ad does — it stands out, feels trustworthy, an...
How Does Site Design Affect Cost Per Click?

How Does Site Design Affect Cost Per Click?

When most people think about lowering Cost Per Click (CPC) in Google Ads, they focus on keyword strategy, bidding, and ad copy. But one of the most overlooked factors that can directly influence CPC, and overall ad performance, is your website’s design.Let’s brea...

Education

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Horror Story – When PPC Meets Bad Design

Horror Story – When PPC Meets Bad Design

There’s nothing scarier in marketing than spending money on ads that don’t work.You set up your Google Ads, craft clever headlines, target the right audience, and watch the clicks roll in — but the leads never follow. It feels like your marketing budget has vani...
Fright Night Feedback: The Creepiest Reviews We've Ever Seen

Fright Night Feedback: The Creepiest Reviews We've Ever Seen

Every property management company has faced a terrifying moment of its own: opening Google to find a one-star review that seems more like a horror story than real feedback. Some are angry, some are absurd, and some leave you wondering if the reviewer even interacted with your com...

Customer Case Studies

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A Bright New Site for Property Management in Los Angeles & Orange County

A Bright New Site for Property Management in Los Angeles & Orange County

A Bright New Look for Property Management Excellence in Los Angeles & Orange CountyWhen it comes to property management in Southern California, professionalism and clarity are key — and HCM Property Management’s new website captures both beautifully. Designed to r...
Turning Reviews Around: A Real-World Reputation Comeback

Turning Reviews Around: A Real-World Reputation Comeback

Reputation can make or break a property management company. One client learned this the hard way when their online reviews stalled at a 3.5-star average. Even with years of experience and satisfied owners, that number wasn’t telling the real story of their business. Prospec...

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