You’ve heard of UX (User Experience). But there’s a new player in town: AX — Agent Experience. And if you’re not planning for it yet, you’re already behind.
AI agents like ChatGPT, Google SGE, and Bing Copilot are quickly becoming the primary way people search. Instead of clicking through multiple websites, users ask a question — and get a single, synthesized answer. That answer comes from data, structure, and content your site may or may not be optimized to provide.
What Is AX?
AX stands for Agent Experience — how well your content, site structure, and backend setup allow AI agents to:
- Understand what your business does
- Pull accurate and structured answers
- Recommend your services with confidence
Why This Is a Game-Changer
In the future, we’ll interact with AI agents the way we used to interact with search engines. That means:
- Fewer direct website visits
- More AI summaries and decisions made before the user sees your site
- A growing need to optimize for the AI agent, not just the end user
What AI Agents Need (That Your Website Must Provide)
- Clear page structure and headings
- Schema markup (FAQ, services, reviews, business info, etc.)
- Internal linking that shows topical relationships
- Updated sitemaps for clean crawling
- Local signals and directory citations
- Rich, specific content written to solve problems — not just rank
UX + AX = Future-Proof Strategy
Your site must still feel good to humans. But underneath that, it needs:
- Proper HTML tagging
- Schema-rich markup
- Fast load speeds and Core Web Vitals compliance
- Structured FAQs, calculators, and context-driven content
At Property Manager Websites, we started building for AX years ago — not because it was trendy, but because we saw where search was heading. Now, we’re leading the charge.
Our Plan to Dominate AX
We’re doubling down on:
- Smart content frameworks
- AI-optimized page templates
- Schematic consistency across all sites
- Data structure that serves both humans and machines
The businesses that plan for AX now will dominate the AI-driven search era.
Downloadable Guide: Building for Agent Experience (AX)
Inside, you’ll get:
- A technical checklist for AX readiness
- How to structure content for both AI and humans
- The elements every property management site should implement in 2025
