Resources for Property Managers

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SEO for Property Managers

SEO for Property Managers - Part 2 Calculating Lifetime Value of Customer

SEO for Property Managers Part 2 - Calculating Lifetime Value of CustomerBefore starting an SEO strategy, a property management company should figure out its “Lifetime Value of a Customer” or LVC. This number will help the company determine the ROI of any advertising ...

SEO for Property Managers

SEO for Property Managers a 15 Part Series

At PMW we receive daily questions about SEO and how to get websites ranked for organic search. This series shows exactly what our most successful companies do to achieve their rankings.Successful SEO for a property management company can be the number one source of new growth for...

Lead Generation

Time for a Responsive Property Management Website

What is a responsive website? According to Wikipedia…"Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—acros...

SEO for Property Managers

Smart SEO for Smart Property Managers Part 3 – Content Marketing for Property Managers

At PMW we know that you are busy, and that is why we take a very specific approach to search engine optimization. Before you create a content marketing strategy, consider the market that you operate in, and get comfortable with items that you can and cannot control. Content marke...

SEO for Property Managers

Smart SEO for Smart Property Managers Part 2 - Build a Great Website

Smart SEO for Smart Property Managers Part 2 - Build a Great WebsiteIt’s no secret that we benefit from telling you that great SEO efforts start with a great website, but I think most neutral parties that you ask would agree. Your website is the center of your SEO universe...

SEO for Property Managers

Smart SEO for Smart Property Managers Part 1 (Why Your Website Should be an Asset)

In most cases the primary, and often only, asset that a property management company owns is its management accounts. While most businesses sell for 3-5 times their annual income, a property management company generally sells for right around 1 year of revenue. ...

SEO for Property Managers

Smart Growth for Smart Property Managers Part 3 (7 Strategies to Get New Clients)

There are multiple avenues of obtaining new business. Some are online, and many are offline. All of these methods of new customer acquisition are actual methods that I have discussed at length with our customers. The customer has tracked the results and the spend, and the ROI is ...

SEO for Property Managers

Smart Growth for Smart Property Managers Part 2 (How to be 7 Times More Effective than Your Competit...

Lead Response Time: Before you can initiate any effort to increase your business, you need to set a standard in your office for answering inbound phone and email leads from your marketing efforts. We recommend a 5 minute maximum response time (answering leads th...

SEO for Property Managers

Smart Growth for Smart Property Managers Part 1 (Set a Specific Growth Goal)

Set a specific growth goal: In order to grow your property management business, you need a goal. First, decide how many units you want to add to your portfolio over the next 12 months. Add to that the number of units that you expect to lose over the next 12 months. Now divide tha...

SEO for Property Managers

A Front Page Blog on a Property Management Website is Key for SEO

Tip #2 "How to Grow a Property Management Business Through a Website" In our experience with over 300 property management websites we see many tactics that our customers employ to help improve their search engine rankings. A front page blog is the second most effective ...

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What’s New With PMW
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What's New With PMW

Market Leader Account Management Team

At PMW, we know that the best results come from a combination of innovation, expertise, and strong relationships. Our Market Leader Account Management team brings all three together to deliver an exceptional experience for our Market Leader clients—those who trust us with o...

What's New With PMW

Meet the Brand Architect: Gabe, Our Design Dynamo

Beauty is in the eye of the beholder, or in PMW’s case, it’s all in the eye of our eclectic graphic designer, Gabe Cameron. Gabe is a true visionary and has already collaborated on some of our most successful rebranding projects for our property management client...

What's New With PMW

Two Cheeks, One Familia: Our Couch Can't Keep Up!

Two Cheeks, One Familia: Our Couch Can’t Keep Up! | PMW + RentvineTwo Cheeks, One Familia: Our Couch Can’t Keep Up!At PMW, we like to joke that our growth can be measured in couches. What once comfortably seated our small but mighty team now feels like a game of Tetri...

SEO For Property Managers

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SEO for Property Managers

How Much Does It Cost to Build a Property Management Website?

Today’s digital-first rental landscape propels websites as the first impression to potential clients. This is a vital element in your brand marketing, so buying a domain name and web hosting service without research or guidance is essentially wasting money. Establishin...

SEO for Property Managers

How does branding affect site design?

Your website is more than a collection of pages. It’s an experience. One that introduces your brand, communicates your values, and invites visitors to take action. When branding and design work together, the result feels seamless, intentional, and authentic. When they don&r...

SEO for Property Managers

Keyword Spamming: The Reputation Threat No One Saw Coming

Everyone wants to rank higher on Google. More visibility means more clicks, leads, and clients — that’s the goal. But in the rush to get there, a lot of businesses have taken an outdated SEO shortcut that’s quietly backfiring: keyword spamming.It used to be a cl...

Lead Generation

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Lead Generation

Why Your Reviews Could Be the Reason Your PPC Campaign Fails

Running pay-per-click (PPC) campaigns is one of the fastest ways for property management companies to generate new owner leads. With the right targeting, keywords, and ad strategy, you can put your business in front of investors and landlords searching for property management ser...

Lead Generation

The Shortcut to Local Visibility Google Maps Ads

When a property owner starts searching for management services, one of the first places they look is Google Maps. Whether they type in “property management near me” or search for companies in their city, Google Maps has become the go-to tool for finding local business...

Lead Generation

How Great Reviews Lower Your PPC Spend

How Great Reviews Lower Your PPC SpendWhen it comes to PPC (Pay-Per-Click), most marketers focus on keywords, bids, and landing pages. But there’s another powerful lever you might be overlooking: your reviews.Why Reviews Matter for PPCHigher Quality Scores: Google and other...

Education

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Education

Fright Night Feedback: The Creepiest Reviews We've Ever Seen

Every property management company has faced a terrifying moment of its own: opening Google to find a one-star review that seems more like a horror story than real feedback. Some are angry, some are absurd, and some leave you wondering if the reviewer even interacted with your com...

Education

Why Property Managers Need Online Reputation Management: From 5-Stars to Full Occupancy

Every property manager wants full occupancy, but few realize how much their online reputation drives it. Before a renter ever tours a property, they’ve likely read reviews, checked social media, and searched Google for signs of professionalism and trust. Those quick digital...

Education

The Best Time to Ask for a Review (and Exactly What to Say)

You’ve probably noticed that some property management companies seem to rack up glowing Google reviews without even trying, while others struggle to get a single one. It’s not about luck or who’s “nicer” online. It comes down to timing.The best revie...

Customer Case Studies

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Customer Case Studies

Weekly Website Spotlight: From Local Roots to Digital Brilliance: Palm Springs Property Management�...

The Palm Springs property management market is competitive, with both national firms and local experts striving to stand out. Coachella Valley Property Management has long been one of the largest non-national brands in the area, and their new website captures that reputation with...

Customer Case Studies

A Bright New Site for Property Management in Los Angeles & Orange County

A Bright New Look for Property Management Excellence in Los Angeles & Orange CountyWhen it comes to property management in Southern California, professionalism and clarity are key — and HCM Property Management’s new website captures both beautifully. Designed to r...

Customer Case Studies

Turning Reviews Around: A Real-World Reputation Comeback

Reputation can make or break a property management company. One client learned this the hard way when their online reviews stalled at a 3.5-star average. Even with years of experience and satisfied owners, that number wasn’t telling the real story of their business. Prospec...

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