Resources for Property Managers

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SEO for Property Managers

SEO for Property Managers - Part 4 Market Evaluation

SEO for Property Managers Part 4 - Evaluating the Market It is important to realize that like specific markets, not all property management companies are created equal. There are literally hundreds of factors that go into a search algorithm and many of them are out of the control...

SEO for Property Managers

SEO for Property Managers - Part 3 Keyword Identification

KEYWORD IDENTIFICATION Luckily for property managers this step is pretty short. In 99% of markets there are 5 keywords to optimize for on the property management side, and about 3 on the home rental site. Property managers can compete for homes for rent terms to help with tenant...

SEO for Property Managers

SEO for Property Managers - Part 2 Calculating Lifetime Value of Customer

SEO for Property Managers Part 2 - Calculating Lifetime Value of CustomerBefore starting an SEO strategy, a property management company should figure out its “Lifetime Value of a Customer” or LVC. This number will help the company determine the ROI of any advertising ...

SEO for Property Managers

SEO for Property Managers a 15 Part Series

At PMW we receive daily questions about SEO and how to get websites ranked for organic search. This series shows exactly what our most successful companies do to achieve their rankings.Successful SEO for a property management company can be the number one source of new growth for...

SEO for Property Managers

Smart SEO for Smart Property Managers Part 3 – Content Marketing for Property Managers

At PMW we know that you are busy, and that is why we take a very specific approach to search engine optimization. Before you create a content marketing strategy, consider the market that you operate in, and get comfortable with items that you can and cannot control. Content marke...

SEO for Property Managers

Smart SEO for Smart Property Managers Part 2 - Build a Great Website

Smart SEO for Smart Property Managers Part 2 - Build a Great WebsiteIt’s no secret that we benefit from telling you that great SEO efforts start with a great website, but I think most neutral parties that you ask would agree. Your website is the center of your SEO universe...

SEO for Property Managers

Smart SEO for Smart Property Managers Part 1 (Why Your Website Should be an Asset)

In most cases the primary, and often only, asset that a property management company owns is its management accounts. While most businesses sell for 3-5 times their annual income, a property management company generally sells for right around 1 year of revenue. ...

SEO for Property Managers

Smart Growth for Smart Property Managers Part 3 (7 Strategies to Get New Clients)

There are multiple avenues of obtaining new business. Some are online, and many are offline. All of these methods of new customer acquisition are actual methods that I have discussed at length with our customers. The customer has tracked the results and the spend, and the ROI is ...

SEO for Property Managers

Smart Growth for Smart Property Managers Part 2 (How to be 7 Times More Effective than Your Competit...

Lead Response Time: Before you can initiate any effort to increase your business, you need to set a standard in your office for answering inbound phone and email leads from your marketing efforts. We recommend a 5 minute maximum response time (answering leads th...

SEO for Property Managers

Smart Growth for Smart Property Managers Part 1 (Set a Specific Growth Goal)

Set a specific growth goal: In order to grow your property management business, you need a goal. First, decide how many units you want to add to your portfolio over the next 12 months. Add to that the number of units that you expect to lose over the next 12 months. Now divide tha...

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Meet the Brand Architect: Gabe, Our Design Dynamo

Beauty is in the eye of the beholder, or in PMW’s case, it’s all in the eye of our eclectic graphic designer, Gabe Cameron. Gabe is a true visionary and has already collaborated on some of our most successful rebranding projects for our property management client...

What's New With PMW

Two Cheeks, One Familia: Our Couch Can't Keep Up!

Two Cheeks, One Familia: Our Couch Can’t Keep Up! | PMW + RentvineTwo Cheeks, One Familia: Our Couch Can’t Keep Up!At PMW, we like to joke that our growth can be measured in couches. What once comfortably seated our small but mighty team now feels like a game of Tetri...

What's New With PMW

TBT: The Origin Story of PMW and Rentvine

The shared vision between PMW and Rentvine has created a strong foundation for both businesses. PMW exists to be the strategic digital marketing partner that property managers need, while Rentvine is built to be the technology partner property managers deserve. Together, they foc...

SEO For Property Managers

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SEO for Property Managers

How Much Do Reputation Management Services Cost?

When it comes to property management marketing, reputation is currency. Owners, tenants, and even AI tools like ChatGPT are making decisions based on your reviews and brand presence before they ever call your office. That makes reputation management services less of a luxury and ...

SEO for Property Managers

Perception is Power: Control Your Narrative

If you don’t tell your story, someone else will.And here’s the kicker: that “someone” might not even be a person. It could be ChatGPT — confidently telling the internet all about your brand based on outdated reviews, mismatched social media posts, or...

SEO for Property Managers

More Clicks, Lower Costs: The Google Stars Effect

Every business owner knows the challenge: you need more leads, but advertising online feels like you’re constantly paying more just to keep up. Google Ads, in particular, can feel like a crowded auction where only the big spenders win. But what if there was a smarter way to...

Lead Generation

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Lead Generation

The Shortcut to Local Visibility Google Maps Ads

When a property owner starts searching for management services, one of the first places they look is Google Maps. Whether they type in “property management near me” or search for companies in their city, Google Maps has become the go-to tool for finding local business...

Lead Generation

How Great Reviews Lower Your PPC Spend

How Great Reviews Lower Your PPC SpendWhen it comes to PPC (Pay-Per-Click), most marketers focus on keywords, bids, and landing pages. But there’s another powerful lever you might be overlooking: your reviews.Why Reviews Matter for PPCHigher Quality Scores: Google and other...

Lead Generation

Win More Owners with Reputation Management

Win More Owners with Reputation ManagementWhy Owners Choose Property Managers with Strong ReputationsThink about the last time you searched for a service online. Did you look at the company’s reviews before calling? Property owners do the same thing. They want a manager the...

Education

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Education

How to Handle Negative Google Reviews (and When to Flag Them)

Key TakeawaysRespond first, report second: Always acknowledge negative reviews with professionalism, then assess whether reporting is necessary. Know the categories: Google provides clear reporting categories for unfair, irrelevant, or harmful reviews—use them strategicall...

SEO for Property Managers

Perception is Power: Control Your Narrative

Education

Why Your Next Client Might Come from ChatGPT — And How Reviews Help

Imagine this: a property owner in Reno types into ChatGPT:“Which property management companies in my area have the best reviews?”Seconds later, ChatGPT replies with a tidy list. Your competitor is at the top — glowing star rating, recent reviews, praises about r...

Customer Case Studies

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Customer Case Studies

Weekly Website Spotlight: A Stunning New Website Redefining Property Management in Napa

A Stunning New Website Redefining Property Management in NapaThe launch of First & Main Property Management’s new website marks a major step forward for connecting with owners and tenants in Napa. Designed with clean visuals and intuitive navigation, the site ...

Customer Case Studies

Weekly Website Spotlight: Denver’s Property Management Legacy Gets a Bold Digital Rebuild

Grace Property Management has been a cornerstone of Denver’s real estate community since 1978. As a family-owned business with a reputation for integrity and innovation, they’ve also become a nationally recognized authority in property management.With such a strong le...

Customer Case Studies

Experience Meets Innovation: New Lead-Generating Website for Denver Property Managers.

With over 30 years of experience in the Denver rental market, My Haven Property Management knows what it takes to serve both owners and tenants. Now, they’re pairing decades of expertise with a brand-new website designed to generate leads and grow their portfolio.Inspiratio...

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