Resources for Property Managers

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SEO for Property Managers

SEO for Property Managers - Part 11 Google +

Create a great Google + page - As mentioned earlier, this SEO process is progressive. Now that the property management company has built a great website, it is time to setup the company Google+ profile. While this is an off-site effort, it is the single greatest way to get free b...

SEO for Property Managers

SEO for Property Managers - Part 10 Build a Great Blog

The Property Management Blog – The blog will be the focal point of all efforts that follow the website build. The blog shows all of the company’s latest news and content, and will serve as the destination for much of the inbound traffic and links from social media. Cr...

SEO for Property Managers

SEO for Property Managers - Part 9 Build a Great Homes for Rent Page

Property display/Homes for Rent Page – The purpose of the homes for rent section is to show the company’s current rental inventory in a professional and effective manner on the property management website. Most PM’s market their properties on multiple websites t...

SEO for Property Managers

SEO for Property Managers - Part 8 Building Great Property Management Services Pages

How to Build Great Property Management Services PagesThese are a company’s most important pages if the business wishes to attract new customers. The services page should communicate the value of hiring the business in detail, and make it very clear to search engines that th...

SEO for Property Managers

SEO for Property Managers - Part 7 How to Build A Great Home Page

How to build your property management website home page – The home page is the online representation of the brick and mortar business. The branding and design should exactly match the company’s off-line branding efforts. It should be a generic introduction to the prod...

SEO for Property Managers

SEO for Property Managers - Part 5 Picking a Great URL

Picking a URL (Website Name). Many companies agonize over picking the appropriate website name. Others buy hundreds of URL’s and point them to their site in hopes of capturing search terms that are in contained in the URL. A large part of search algorithms still focus on th...

SEO for Property Managers

SEO for Property Managers - Part 6 Build a Great Website

ALL search efforts begin on the company website. A structurally sound website will amplify all of the search efforts discussed in this document. A bad website will reduce the effectiveness and increase the cost of all advertisement and search efforts. Hire a company familiar wit...

SEO for Property Managers

SEO for Property Managers - Part 4 Market Evaluation

SEO for Property Managers Part 4 - Evaluating the Market It is important to realize that like specific markets, not all property management companies are created equal. There are literally hundreds of factors that go into a search algorithm and many of them are out of the control...

SEO for Property Managers

SEO for Property Managers - Part 3 Keyword Identification

KEYWORD IDENTIFICATION Luckily for property managers this step is pretty short. In 99% of markets there are 5 keywords to optimize for on the property management side, and about 3 on the home rental site. Property managers can compete for homes for rent terms to help with tenant...

SEO for Property Managers

SEO for Property Managers - Part 2 Calculating Lifetime Value of Customer

SEO for Property Managers Part 2 - Calculating Lifetime Value of CustomerBefore starting an SEO strategy, a property management company should figure out its “Lifetime Value of a Customer” or LVC. This number will help the company determine the ROI of any advertising ...

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PMW Named a 2025 Google Premier Partner – What This Means for You

We are thrilled to announce that Property Manager Websites (PMW) has been named a 2025 Google Premier Partner, a distinction that places us among the top-performing digital agencies worldwide. This recognition is not just a badge—it’s a testament to our expertise, com...

What's New With PMW

Property Management Video Marketing Services: Available Now Through PMW

It's no secret that we are in a rapidly evolving digital age. As a property manager, you've felt this daily and so have we.Potential clients are consuming more and more video content. The property management companies that are capitalizing on this are often the ones turn...

What's New With PMW

Grand Opening Celebration Ribbon Cutting Ceremony for PMW & Rentvine

People gathered in droves to witness and celebrate the official ribbon cutting ceremony for the new PMW & Rentvine headquarters in Estero, Florida November 5th 2021. We had the pleasure of having our long time customer and friend Mike Mengden, president of Terra Residen...

SEO For Property Managers

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SEO for Property Managers

ADA Website Compliance: A Top Priority for Property Managers

Your website is the digital front door to your business. And in 2025, if that door isn’t wide open for everyone, you’re already behind.ADA website compliance isn’t just a line item in your tech checklist anymore. It’s a legal requirement, a competitive edg...

SEO for Property Managers

The Rise of AX: Is SEO Dead or Just Evolving?

There’s a shift happening in search—and if you blink, you might miss it.You’ve heard of UX (User Experience). Now meet AX: Agent Experience—the emerging standard for how content is being discovered, processed, and delivered by AI-powered search a...

SEO for Property Managers

Why Property Management Companies Must Be Listed in OpenAI | The Future of Search

For years, property management companies have relied on Google to attract new owner and investor leads. Your website, your reviews, your local listings—they were all optimized to climb the search engine ladder and earn clicks. But the landscape is changing fast, and a power...

Lead Generation

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What's New With PMW

PMW Named a 2025 Google Premier Partner – What This Means for You

Lead Generation

How to Calculate the True Value of a Lead for Your Property Management Business

Lead generation is the backbone of any successful property management business. Without a steady influx of potential owner/investor clients, a property management company cannot grow its portfolio or boost its revenue. Knowing what each lead is worth allows you to budget effectiv...

Lead Generation

Essential Email Marketing Tips for Property Managers

Property managers are always on the lookout for new ways to find tenants and market properties to new clients. Email marketing is an often overlooked form of advertising to clients, and many property managers feel stumped on where they should even begin. You can use email marketi...

Education

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Education

Using Video Marketing Services to Boost Your Property Management Website

Scrolling past boring listings and static websites is second nature now. If your property management business doesn’t move, neither will your leads.People crave video. In fact, the average person in the USA spends around 43.5 hours a day watching videos, 67% of it from...

Education

The Power of Pay-Per-Click: Why It's Essential for Business Growth

In the ever-changing landscape of digital marketing, it can be challenging to ensure that your brand is seen by the right users. With millions of websites, social posts, and other forms of content, standing out to users will require more than a flashy website or a great service&m...

SEO for Property Managers

Why Property Management Companies Must Be Listed in OpenAI | The Future of Search

Customer Case Studies

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Customer Case Studies

Client Success Story - Jarrett Allen, PMI Riverside

What company are you with and what do you do?Jarrett Allen: Hi, I'm Brad with PMI Riverside and I do property management. I'm Jarrett. I'm with PMI Riverside I do marketing and sales.What service did you use, and how has it benefited your business?Jarrett Allen: So th...

Customer Case Studies

McCreary Realty - We're on a BEACH... with PMW!

Video Transcription:Hi everybody, it's Michael McCreary here from McCreary Realty Management, and Bess Wozniak with McCreary Realty Management.Yes, ladies and gentlemen, we are father and daughter.Yes we are, and we're multiple generations, I'm third generation in the...

Customer Case Studies

Deb Newell LOVES the User Experience of PMW sites!

Video Transcription:Deb Newell here from Real Time Leasing in Minneapolis, Minnesota, and I am here to tell you why I love PMW. First, which is going to sound kind of silly, is because they're pretty. Not just the people, but the websites that they produce are pretty. And as...

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