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SEO for Property Managers

SEO for Property Managers - Part 5 Picking a Great URL

Picking a URL (Website Name). Many companies agonize over picking the appropriate website name. Others buy hundreds of URL’s and point them to their site in hopes of capturing search terms that are in contained in the URL. A large part of search algorithms still focus on th...

SEO for Property Managers

SEO for Property Managers - Part 6 Build a Great Website

ALL search efforts begin on the company website. A structurally sound website will amplify all of the search efforts discussed in this document. A bad website will reduce the effectiveness and increase the cost of all advertisement and search efforts. Hire a company familiar wit...

SEO for Property Managers

SEO for Property Managers - Part 4 Market Evaluation

SEO for Property Managers Part 4 - Evaluating the Market It is important to realize that like specific markets, not all property management companies are created equal. There are literally hundreds of factors that go into a search algorithm and many of them are out of the control...

SEO for Property Managers

SEO for Property Managers - Part 3 Keyword Identification

KEYWORD IDENTIFICATION Luckily for property managers this step is pretty short. In 99% of markets there are 5 keywords to optimize for on the property management side, and about 3 on the home rental site. Property managers can compete for homes for rent terms to help with tenant...

SEO for Property Managers

SEO for Property Managers - Part 2 Calculating Lifetime Value of Customer

SEO for Property Managers Part 2 - Calculating Lifetime Value of CustomerBefore starting an SEO strategy, a property management company should figure out its “Lifetime Value of a Customer” or LVC. This number will help the company determine the ROI of any advertising ...

SEO for Property Managers

SEO for Property Managers a 15 Part Series

At PMW we receive daily questions about SEO and how to get websites ranked for organic search. This series shows exactly what our most successful companies do to achieve their rankings.Successful SEO for a property management company can be the number one source of new growth for...

SEO for Property Managers

Smart SEO for Smart Property Managers Part 3 – Content Marketing for Property Managers

At PMW we know that you are busy, and that is why we take a very specific approach to search engine optimization. Before you create a content marketing strategy, consider the market that you operate in, and get comfortable with items that you can and cannot control. Content marke...

SEO for Property Managers

Smart SEO for Smart Property Managers Part 2 - Build a Great Website

Smart SEO for Smart Property Managers Part 2 - Build a Great WebsiteIt’s no secret that we benefit from telling you that great SEO efforts start with a great website, but I think most neutral parties that you ask would agree. Your website is the center of your SEO universe...

SEO for Property Managers

Smart SEO for Smart Property Managers Part 1 (Why Your Website Should be an Asset)

In most cases the primary, and often only, asset that a property management company owns is its management accounts. While most businesses sell for 3-5 times their annual income, a property management company generally sells for right around 1 year of revenue. ...

SEO for Property Managers

Smart Growth for Smart Property Managers Part 3 (7 Strategies to Get New Clients)

There are multiple avenues of obtaining new business. Some are online, and many are offline. All of these methods of new customer acquisition are actual methods that I have discussed at length with our customers. The customer has tracked the results and the spend, and the ROI is ...

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Property Management Video Marketing Services: Available Now Through PMW

It's no secret that we are in a rapidly evolving digital age. As a property manager, you've felt this daily and so have we.Potential clients are consuming more and more video content. The property management companies that are capitalizing on this are often the ones turn...

What's New With PMW

Grand Opening Celebration Ribbon Cutting Ceremony for PMW & Rentvine

People gathered in droves to witness and celebrate the official ribbon cutting ceremony for the new PMW & Rentvine headquarters in Estero, Florida November 5th 2021. We had the pleasure of having our long time customer and friend Mike Mengden, president of Terra Residen...

What's New With PMW

Now Introducing Property Management Blog Content Writing Services

You’ve probably heard that blogging and posting relevant content is an incredibly useful tool to help increase traffic to your website and your services. Relevant case studies have shown that consistently investing in blogging efforts can significantly increase organic webs...

SEO For Property Managers

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SEO for Property Managers

SEO Secrets Revealed: The Crucial Role of Website Code in Rankings

Did you know that the appearance of your website can remain the same while using different coding practices that can either help or hurt your SEO?Optimizing your website's on-site technical SEO is crucial for ensuring your content is easily discoverable, understandable, and i...

SEO for Property Managers

Top 10 Property Manager Websites

As a property manager, you know that the internet is a valuable tool for finding information and resources. But with so many websites out there, how do you make your property manager website stand out? Here is a list of the top 10 property manager websites. Their designs are guar...

SEO for Property Managers

Why Add More Pages to Your Website

From marketing your property management services in specific cities to sharing your pricing or even providing a library video, custom landing pages are a great way to help you achieve your marketing initiatives.There are many different reasons behind adding additional landing pag...

Lead Generation

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Lead Generation

Essential Email Marketing Tips for Property Managers

Property managers are always on the lookout for new ways to find tenants and market properties to new clients. Email marketing is an often overlooked form of advertising to clients, and many property managers feel stumped on where they should even begin. You can use email marketi...

Lead Generation

Are Bing Ads Right For My Property Management Company?

Microsoft Advertising (formerly known as Bing Ads - & we still call it Bing Ads) is a service that provides pay-per-click advertising on Bing, Yahoo!, DuckDuckGo & other search engines. With Bing Ads, we are able to show ads to users who are actively searching for your se...

Lead Generation

How PMW Does Ads Differently

Here at PMW, we do paid ads a little differently than the rest. We know there is never a one size fits all approach when it comes to ads. Each market is different, each property manager offers unique and different services, guarantees, and pricing. We want to ensure we are highli...

Education

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Education

The Benefits of Rebuilding Your Property Management Website Regularly

In today's fast-paced digital world, having a modern and up-to-date property management website is essential for your business. Updating your website every 2-3 years not only keeps it looking modern but also ensures it remains secure, performs well on search engines, and cont...

SEO for Property Managers

SEO Secrets Revealed: The Crucial Role of Website Code in Rankings

Education

5 Steps to Navigating Negative Online Reviews

As a property manager, there is no doubt that you work hard trying to keep tenants, owners, and vendors happy, all while trying to keep things moving. When you have satisfied property owners, it’s a virtual lock that they will inevitably write you positive reviews, whi...

Customer Case Studies

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Customer Case Studies

Client Success Story - Jarrett Allen, PMI Riverside

What company are you with and what do you do?Jarrett Allen: Hi, I'm Brad with PMI Riverside and I do property management. I'm Jarrett. I'm with PMI Riverside I do marketing and sales.What service did you use, and how has it benefited your business?Jarrett Allen: So th...

Customer Case Studies

McCreary Realty - We're on a BEACH... with PMW!

Video Transcription:Hi everybody, it's Michael McCreary here from McCreary Realty Management, and Bess Wozniak with McCreary Realty Management.Yes, ladies and gentlemen, we are father and daughter.Yes we are, and we're multiple generations, I'm third generation in the...

Customer Case Studies

Deb Newell LOVES the User Experience of PMW sites!

Video Transcription:Deb Newell here from Real Time Leasing in Minneapolis, Minnesota, and I am here to tell you why I love PMW. First, which is going to sound kind of silly, is because they're pretty. Not just the people, but the websites that they produce are pretty. And as...

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