Resources for Property Managers

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SEO for Property Managers

SEO for Property Managers - Part 3 Keyword Identification

KEYWORD IDENTIFICATION Luckily for property managers this step is pretty short. In 99% of markets there are 5 keywords to optimize for on the property management side, and about 3 on the home rental site. Property managers can compete for homes for rent terms to help with tenant...

SEO for Property Managers

SEO for Property Managers - Part 2 Calculating Lifetime Value of Customer

SEO for Property Managers Part 2 - Calculating Lifetime Value of CustomerBefore starting an SEO strategy, a property management company should figure out its “Lifetime Value of a Customer” or LVC. This number will help the company determine the ROI of any advertising ...

SEO for Property Managers

SEO for Property Managers a 15 Part Series

At PMW we receive daily questions about SEO and how to get websites ranked for organic search. This series shows exactly what our most successful companies do to achieve their rankings.Successful SEO for a property management company can be the number one source of new growth for...

SEO for Property Managers

Smart SEO for Smart Property Managers Part 3 – Content Marketing for Property Managers

At PMW we know that you are busy, and that is why we take a very specific approach to search engine optimization. Before you create a content marketing strategy, consider the market that you operate in, and get comfortable with items that you can and cannot control. Content marke...

SEO for Property Managers

Smart SEO for Smart Property Managers Part 2 - Build a Great Website

Smart SEO for Smart Property Managers Part 2 - Build a Great WebsiteIt’s no secret that we benefit from telling you that great SEO efforts start with a great website, but I think most neutral parties that you ask would agree. Your website is the center of your SEO universe...

SEO for Property Managers

Smart SEO for Smart Property Managers Part 1 (Why Your Website Should be an Asset)

In most cases the primary, and often only, asset that a property management company owns is its management accounts. While most businesses sell for 3-5 times their annual income, a property management company generally sells for right around 1 year of revenue. ...

SEO for Property Managers

Smart Growth for Smart Property Managers Part 3 (7 Strategies to Get New Clients)

There are multiple avenues of obtaining new business. Some are online, and many are offline. All of these methods of new customer acquisition are actual methods that I have discussed at length with our customers. The customer has tracked the results and the spend, and the ROI is ...

SEO for Property Managers

Smart Growth for Smart Property Managers Part 2 (How to be 7 Times More Effective than Your Competit...

Lead Response Time: Before you can initiate any effort to increase your business, you need to set a standard in your office for answering inbound phone and email leads from your marketing efforts. We recommend a 5 minute maximum response time (answering leads th...

SEO for Property Managers

Smart Growth for Smart Property Managers Part 1 (Set a Specific Growth Goal)

Set a specific growth goal: In order to grow your property management business, you need a goal. First, decide how many units you want to add to your portfolio over the next 12 months. Add to that the number of units that you expect to lose over the next 12 months. Now divide tha...

SEO for Property Managers

A Front Page Blog on a Property Management Website is Key for SEO

Tip #2 "How to Grow a Property Management Business Through a Website" In our experience with over 300 property management websites we see many tactics that our customers employ to help improve their search engine rankings. A front page blog is the second most effective ...

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What’s New With PMW
SEO For Property Managers
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What's New With PMW

Weekly Website Spotlight: A Website Glow-Up That’s All About the User Experience

A Website Glow-Up That’s All About the User ExperienceWhen CAMS came to us, they weren’t looking for flashy, they were looking for smart. With a strong presence across the Carolinas, their goal was to modernize their website, create a sleeker digital presence, and abo...

What's New With PMW

PMW Named a 2025 Google Premier Partner – What This Means for You

We are thrilled to announce that Property Manager Websites (PMW) has been named a 2025 Google Premier Partner, a distinction that places us among the top-performing digital agencies worldwide. This recognition is not just a badge—it’s a testament to our expertise, com...

What's New With PMW

Property Management Video Marketing Services: Available Now Through PMW

It's no secret that we are in a rapidly evolving digital age. As a property manager, you've felt this daily and so have we.Potential clients are consuming more and more video content. The property management companies that are capitalizing on this are often the ones turn...

SEO For Property Managers

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SEO for Property Managers

Bing Optimization - Still Worth It in the Age of Google?

Bing Still Matters for Property Managers: Here’s How to Optimize ItWe get it — Google gets most of the spotlight. But here’s what many property managers overlook: Bing still holds a valuable slice of local search traffic, especially among desktop users, professi...

SEO for Property Managers

Do Free Offers Work? A Landing Page Case Study

When it comes to generating leads online, most property managers face the same challenge: their website gets traffic, but not enough of that traffic converts into real opportunities. That’s where PMW’s Advanced Marketing Platform (AMP) makes a difference.AMP was built...

SEO for Property Managers

Social Profile Optimization & Building Trust Beyond Your Website

Why Optimizing Your Social Profiles Matters for Property Management SEOYour website may be the hub of your online presence, but it’s not the only place potential clients are checking you out. Social media profiles play a critical role in building credibility, improving SEO,...

Lead Generation

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Lead Generation

From Address to nowhere: the cost of ignoring address-only leads

In property management marketing, most leads feel like a win. A form submission with a name, email, phone number, and property details? Perfect. But what about the ones where all you get is an address? No name, no phone, no email. Just a street, city, and zip.Too many property ma...

Lead Generation

Night of the Living Clicks: How a PPC Campaign Turned Into a Budget-Gobbling Horror Story

It’s a story we hear far too often.A property management company wanted to grow, so they hired a marketing company to run Google Ads. (We’ve also heard variations of this story that involve hiring Google directly, asking ChatGPT to write the ads, or even letting your ...

Lead Generation

Turn One Address Into a New Management Contract with AMP

Getting leads from your property management website isn’t always the problem. The problem is what happens next. Most of those leads? They vanish. They fill out a partial form, maybe click around a bit, then ghost you forever.If you’ve ever stared at a website dashboar...

Education

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SEO for Property Managers

Bing Optimization - Still Worth It in the Age of Google?

Education

Is Your CTA Costing You Clicks? Button Text & Placement Matter!

If your property management website feels like it’s losing leads, the problem might be hiding in plain sight—your call-to-action buttons. Those little prompts like “Free Rental Analysis” or “Schedule a Free Consultation” are...

Lead Generation

Night of the Living Clicks: How a PPC Campaign Turned Into a Budget-Gobbling Horror Story

Customer Case Studies

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Customer Case Studies

Weekly Website Spotlight: How This Texas Property Manager is Dominating Their Market with a Website ...

How This Texas Property Manager is Dominating Their Market with a Website MakeoverBlue Ribbon Property Management set out to combine the best elements of top-performing property management websites into one seamless, elevated experience. With PMW, they rebuilt their site to be sl...

Customer Case Studies

When Trust Meets Tech: Why These Property Managers Wouldn’t Trust Their Websites to Anyone Else

In the property management world, no two journeys are exactly alike. Each owner brings their own experiences, challenges, and aspirations to the table. Yet sometimes, the path to success leads different people to the same door. That’s exactly what happened with Tony from Al...

Customer Case Studies

Tell Us Your Story: Karen Jordan

Customer Spotlight: Karen Jordan, Director of Operations at HBR RentalsTell us how your business got started. What inspired you to get into property management?It started with a little question: "Hey Karen, can you help us with our rental?" At first, I thought, sure&mda...

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