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SEO for Property Managers

SEO for Property Managers - Part 13 Basic Social Media

Social Media for Property Managers– Social media signals are important tools for measuring the popularity of all companies. Google “+’s”, Facebook likes and shares, tweets, pins, Youtube video views, etc. all help the search engines to measure the popular...

SEO for Property Managers

SEO for Property Managers Part 12 - Reputation Management

Online reputation is tough to manage in every industry. Property managers are especially prone to receiving negative, and sometimes undeserved reviews. Prior to embarking on a time consuming and costly SEO campaign, property managers should conduct a thorough reputation review. C...

SEO for Property Managers

SEO for Property Managers - Part 11 Google +

Create a great Google + page - As mentioned earlier, this SEO process is progressive. Now that the property management company has built a great website, it is time to setup the company Google+ profile. While this is an off-site effort, it is the single greatest way to get free b...

SEO for Property Managers

SEO for Property Managers - Part 10 Build a Great Blog

The Property Management Blog – The blog will be the focal point of all efforts that follow the website build. The blog shows all of the company’s latest news and content, and will serve as the destination for much of the inbound traffic and links from social media. Cr...

SEO for Property Managers

SEO for Property Managers - Part 9 Build a Great Homes for Rent Page

Property display/Homes for Rent Page – The purpose of the homes for rent section is to show the company’s current rental inventory in a professional and effective manner on the property management website. Most PM’s market their properties on multiple websites t...

SEO for Property Managers

SEO for Property Managers - Part 8 Building Great Property Management Services Pages

How to Build Great Property Management Services PagesThese are a company’s most important pages if the business wishes to attract new customers. The services page should communicate the value of hiring the business in detail, and make it very clear to search engines that th...

SEO for Property Managers

SEO for Property Managers - Part 7 How to Build A Great Home Page

How to build your property management website home page – The home page is the online representation of the brick and mortar business. The branding and design should exactly match the company’s off-line branding efforts. It should be a generic introduction to the prod...

SEO for Property Managers

SEO for Property Managers - Part 5 Picking a Great URL

Picking a URL (Website Name). Many companies agonize over picking the appropriate website name. Others buy hundreds of URL’s and point them to their site in hopes of capturing search terms that are in contained in the URL. A large part of search algorithms still focus on th...

SEO for Property Managers

SEO for Property Managers - Part 6 Build a Great Website

ALL search efforts begin on the company website. A structurally sound website will amplify all of the search efforts discussed in this document. A bad website will reduce the effectiveness and increase the cost of all advertisement and search efforts. Hire a company familiar wit...

SEO for Property Managers

SEO for Property Managers - Part 4 Market Evaluation

SEO for Property Managers Part 4 - Evaluating the Market It is important to realize that like specific markets, not all property management companies are created equal. There are literally hundreds of factors that go into a search algorithm and many of them are out of the control...

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What’s New With PMW
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What's New With PMW

Weekly Website Spotlight: A Website Glow-Up That’s All About the User Experience

A Website Glow-Up That’s All About the User ExperienceWhen CAMS came to us, they weren’t looking for flashy, they were looking for smart. With a strong presence across the Carolinas, their goal was to modernize their website, create a sleeker digital presence, and abo...

What's New With PMW

PMW Named a 2025 Google Premier Partner – What This Means for You

We are thrilled to announce that Property Manager Websites (PMW) has been named a 2025 Google Premier Partner, a distinction that places us among the top-performing digital agencies worldwide. This recognition is not just a badge—it’s a testament to our expertise, com...

What's New With PMW

Property Management Video Marketing Services: Available Now Through PMW

It's no secret that we are in a rapidly evolving digital age. As a property manager, you've felt this daily and so have we.Potential clients are consuming more and more video content. The property management companies that are capitalizing on this are often the ones turn...

SEO For Property Managers

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SEO for Property Managers

Bing Optimization - Still Worth It in the Age of Google?

Bing Still Matters for Property Managers: Here’s How to Optimize ItWe get it — Google gets most of the spotlight. But here’s what many property managers overlook: Bing still holds a valuable slice of local search traffic, especially among desktop users, professi...

SEO for Property Managers

Do Free Offers Work? A Landing Page Case Study

When it comes to generating leads online, most property managers face the same challenge: their website gets traffic, but not enough of that traffic converts into real opportunities. That’s where PMW’s Advanced Marketing Platform (AMP) makes a difference.AMP was built...

SEO for Property Managers

Social Profile Optimization & Building Trust Beyond Your Website

Why Optimizing Your Social Profiles Matters for Property Management SEOYour website may be the hub of your online presence, but it’s not the only place potential clients are checking you out. Social media profiles play a critical role in building credibility, improving SEO,...

Lead Generation

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Lead Generation

From Address to nowhere: the cost of ignoring address-only leads

In property management marketing, most leads feel like a win. A form submission with a name, email, phone number, and property details? Perfect. But what about the ones where all you get is an address? No name, no phone, no email. Just a street, city, and zip.Too many property ma...

Lead Generation

Night of the Living Clicks: How a PPC Campaign Turned Into a Budget-Gobbling Horror Story

It’s a story we hear far too often.A property management company wanted to grow, so they hired a marketing company to run Google Ads. (We’ve also heard variations of this story that involve hiring Google directly, asking ChatGPT to write the ads, or even letting your ...

Lead Generation

Turn One Address Into a New Management Contract with AMP

Getting leads from your property management website isn’t always the problem. The problem is what happens next. Most of those leads? They vanish. They fill out a partial form, maybe click around a bit, then ghost you forever.If you’ve ever stared at a website dashboar...

Education

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SEO for Property Managers

Bing Optimization - Still Worth It in the Age of Google?

Education

Is Your CTA Costing You Clicks? Button Text & Placement Matter!

If your property management website feels like it’s losing leads, the problem might be hiding in plain sight—your call-to-action buttons. Those little prompts like “Free Rental Analysis” or “Schedule a Free Consultation” are...

Lead Generation

Night of the Living Clicks: How a PPC Campaign Turned Into a Budget-Gobbling Horror Story

Customer Case Studies

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Customer Case Studies

Weekly Website Spotlight: How This Texas Property Manager is Dominating Their Market with a Website ...

How This Texas Property Manager is Dominating Their Market with a Website MakeoverBlue Ribbon Property Management set out to combine the best elements of top-performing property management websites into one seamless, elevated experience. With PMW, they rebuilt their site to be sl...

Customer Case Studies

When Trust Meets Tech: Why These Property Managers Wouldn’t Trust Their Websites to Anyone Else

In the property management world, no two journeys are exactly alike. Each owner brings their own experiences, challenges, and aspirations to the table. Yet sometimes, the path to success leads different people to the same door. That’s exactly what happened with Tony from Al...

Customer Case Studies

Tell Us Your Story: Karen Jordan

Customer Spotlight: Karen Jordan, Director of Operations at HBR RentalsTell us how your business got started. What inspired you to get into property management?It started with a little question: "Hey Karen, can you help us with our rental?" At first, I thought, sure&mda...

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